Digital Marketing Activation
Services That Connect Customers
Our digital marketing focus for our clients is the improvement of their customer visibility, conversion propensity and bottom-line sales results. Like you, we are a business too, we know the importance of ensuring budget spent on marketing activations deliver the results you expect. We build digital marketing campaigns that make it easy to track key performance metrics, so you can see clear, measurable outcomes.
Search Engine Optimisation
With a focus on the four core elements of Search Engine Optimisation, we help websites perform better by improving Local SEO to help customers nearby find you, improving On Page SEO to help customers find you for specific keywords they are searching, improving Off Page SEO to help Google rank your website better and improving Technical SEO to make your website deliver a better site visitor experience.
Search Engine Marketing
Did you know that Google receives over 3.5 billion searches every day? And with the ability to run advertising across its other properties including Gmail and YouTube, the Google Ads network reaches over 90% of all internet users worldwide. Zulu Digital Marketing carefully prepares, launches and manages a range of targeted, Pay-Per-Click search marketing campaigns that flow across the Google Search, Display, Shopping, Video and App networks to reach customers at exactly the time they are ready to buy.
From video to photography, copywriting to digital media we produce unique, engaging content that ensures our clients become credible, authoritative resources on topics that matter most to their potential customers. We strengthen brands by cultivating customer relationships with content that grows an active and engaged subscriber base that is likely to purchase more, more often.
Digital Marketing Success
Amazing Clients That We Work With
At Zulu Digital Marketing, we’re incredibly grateful to the broad range of entrepreneurial clients we work with on a daily basis to implement digital marketing campaigns that deliver the results as expected. Our amazing clients are visionary in their goals, talented in their offering and focused on achieving the business objectives they set.
You don’t just grow with more customers but grow as your understanding on how to generate leads."
Marketing and Your Business
Marketing and Your Business
When it comes to business, almost everyone has heard of Marketing. Marketing is a very important part of business because it is how businesses get their products and services messages out into the marketplace in front of their desired customers.
Marketing typically falls into these key areas:
Search Engine MarketingSearch engine marketing or SEM for short, is one of the most cost effective and efficient tools for creating visibility and increasing sales of your products and services online. SEM typically includes pay-per-click (PPC) advertising that places paid advertisements on Web pages as dictated by the search engine. Search engines like Google make it easy for search users to find what they are looking for by identifying search terms related to their search query. When a user types in search words or phrases related to your business, search engines such as Google, displays your website on top of search results (SERP) page with an aim of delivering right information at right time. This gives you higher exposure resulting into increased sales and revenue generation. Search engine marketing is a potent way to increase traffic to your site leading to improved brand visibility and sales revenue generation.
Content MarketingIn simple terms, content marketing is a form of marketing that involves the creation and sharing of content with an aim to hold the attention of audiences and eventually influence their buying decisions. Relevant content builds trust and motivates a person’s desire to buy a company’s product or service. Content can include blogs, podcasts, videos, white papers, webinars, case studies and research reports. Well-crafted content can also be shared through discussion forums and groups, as well as traditional forms of offline marketing such as direct mail and print advertising. Content marketers use this content to establish their company’s expertise in a particular field, draw people to their website and obtain customer conversions.
Social media is another important aspect of digital marketing. Digital platforms have opened up a whole new world of communication, allowing companies to connect directly with customers in ways previously thought impossible. This has created unprecedented opportunities for businesses to not only market their wares but make real connections with potential buyers. Digital marketers need to understand how social media works and the different methods they can use to leverage networking sites like Facebook or Twitter in order to build relationships with target demographics.
Traditional marketing is an essential aspect for any company to consider as part of their over marketing strategy, especially in the earlier stages of their start-up. Traditional marketing is best described as a type of marketing that involves media and advertising methods such as television, radio, print, press, outdoor, transit, sponsorship and pr. Traditional marketing works well because it reaches a large audience at the same time.
Overall, marketing isn’t just about advertising campaigns or getting your website ranked higher on Google searches; Marketing involves everything about your company that helps it sell its products or services effectively. Marketing also includes creating a Marketing Communications Plan that includes Marketing objectives, Marketing strategies and Marketing tactics.
In summary, Marketing is an ever-changing part of business because it involves everything you do to get your products or services in front of customers and clients. These days, Digital Marketing is a very important part of a business’s overall Marketing function as it contributes significantly to growing your customer base and increasing sales. Whether you’re looking for website design or new online advertising campaigns; make sure that you stay on top of current Marketing trends by working with the team at Zulu Digital Marketing!
Let’s Digital Market Together!
Our team is ready and willing to help your business launch your digital marketing campaign. With a philosophy focused on exceptional service, our team will be right alongside you for the duration of your entire campaign.